About The Professional Writer Team
Tailored Copywriting for Australian Service-Based Businesses
Hi, I’m Lyndall Guinery-Smith, the founder and chief copywriter at The Professional Writer. For over 20 years, I’ve been collaborating with Australian service-based businesses to help them stand out, attract clients, and secure new opportunities through expertly written, personalised copy and content.
This page not just about me, The Professional Writer – It’s about what I do for you, how I do it and how I can help your business grow. My focus is on building strong connections between your business and your audience. By creating clear, compelling and targeted communications, I help you tell your story in a way that resonates and drives results.
My Mission
Empowering clients to succeed with tailored, collaborative, and human-focused copy that inspires action and drives business growth.
Why Choose The Professional Writer?
When you work with me, you’re not just getting words on a page, you’re getting tailored service designed to meet the unique needs of your business. I take the time to listen, understand your goals, and create messages that reflect the essence of your business.
What’s it like to work with The Professional Writer?
The copy we create together is designed to meet the unique needs of your business. Whether the copy is for a compelling business award submission that showcase your achievements, or engaging website copy that connects with your audience, I create content that connects, engages and converts. I ensure every piece is clear, concise and targeted, reflecting your brand’s voice and values.
The Professional Writer Difference
What sets me apart is my commitment to delivering a truly personalised service and my comprehensive industry experience. Based on my extensive experience, I can often advise on strategy, which can save you time and effort.
I take the time to personally interview you – to get to know you, your business, and your target market, ensuring every word I write is tailored to your unique needs. You don’t get that from AI! 
When you trust me with your copywriting, you'll benefit from:
- A collaborative and approachable process
- A deep understanding of your business and audience
- Clear, targeted and persuasive messaging
- A business relationship based on mutual respect
- A commitment to achieving excellent results
Want to know more about The Professional Writer?
I help you speak to your audience in a language and tone they understand.
I deliver clearly written, engaging and straightforward copy that connects with your potential customers to ensure you stand out from your competitors.
I combine your ability to do what you do with my ability to share your skills and story to convince prospects there’s no better choice than you. Ultimately, this translates to more business and bigger profits for you!
Through a carefully honed client intake process, I ensure I get to know you and your business, so I can write persuasive copy that lead customers to your door.
Over the years, I’ve had the privilege of working with hundreds of Australian small businesses across a wide range of industries, including:
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Tradies such as construction/builders, electricians, plumbers, water proofers, flooring experts, tilers and others
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Professional services such as accountants, lawyers, real estate agents, etc.
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Landscaping installers and suppliers
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Commercial cleaners
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Coaches and consultants
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Florists
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Transport providers
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Communications companies
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Security companies
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And many more...
Smart business owners hire Lyndall, The Professional Writer to save time, reduce stress, and ensure their copy and communications are polished, professional and tailored to their specific audience.
Check out the testimonials page to find out what our valued clients have said about my work.
“I’ve learned that the only way you are going to get anywhere in life is to work hard at it. Whether you’re a musician, a writer, an athlete or a businessman, there’s no getting around it. If you do, you’ll win – if you don’t, you won’t!”
Caitlin Jenner
