So, you want to know how to get customers to like you and your business? Here’s the lowdown… These days, every business should have an online presence, because the first thing a prospective customer does is Google you! The purpose of your company’s website is to introduce your business, your products or services and to […]
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Want to become known online? Attracting prospective customers and getting them to buy from you online can be challenging. The first step in successfully cultivating a great relationship with your customers is to get them to know, like and trust you. This post is the first in a three-part series I will be publishing on
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Are you wondering how to create an outstanding Company Profile that will win more business? You’re not alone! It’s a process I’ve often been asked about in my career as a professional writer. You may already have a Company Profile, but perhaps it’s not getting the response you require. Or maybe you’re at the starting
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Want to attract more business in the New Year? Yes? How’s your website looking? Will your site help or hinder your business growth? For most people, the first point of contact is Google. Have you tried a web search on your business name? What does your digital footprint say about your business? What do your
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Coming up with a simple blog post schedule has helped me to be more productive with my blogging. One thing that’s always been a challenge for me is blogging on a regular basis – I know I’m not alone in this. I have all good intentions of publishing a post every week but life and
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Want to become known as an industry expert? Being known for your expertise can enable you to charge more for your products or services, it can help you to land premium clients and bring a constant flow of business your way. The following tips will set you on the right path. Get to know your
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If you’re about to write or rewrite the framework for your business, you might want to read over these business plan mistakes to avoid first. Compiling a business plan can be a daunting task, but knowing some of the pitfalls and business plan mistakes to avoid can make your job  easier. Whether you’re applying for
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Wondering how to write a business Case Study to show how you’ve helped a client? Not sure whether it’s the right way to go? They’re not as difficult to put together as you may think. Here are some frequently asked questions and answers about business Case Studies to help you get started. What is a
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Do you struggle to find time to write blog posts? If you do, you’re not alone. In a recent survey of small business owners, 68% of respondents said the number 1 reason they don’t write blog posts is because they don’t have the time. So, why is it important to write blog posts anyway? Here
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Have you ever noticed how some blog posts and websites engage the reader, holding your interest, while others are so boring that you want to click away? Once your prospective customer has found your website, you want to pique their interest. Then you can form some level of connection with them, so they may get
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