We’d all love to have an outstanding About Us page on our website, wouldn’t we? So what is it that makes one About Us page outstanding, while others are so dry? A captivating About Us Page holds the reader’s attention as it tells our story and outlines how we help our customers. In order to […]
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Have you ever noticed how some blog posts and websites engage the reader, holding your interest, while others are so boring that you want to click away? Once your prospective customer has found your website, you want to pique their interest. Then you can form some level of connection with them, so they may get
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Are you looking for some blog post inspiration? Here’s a list of blog post ideas for small business owners who need some help getting started … When I talk to small business owners about their website, many of them admit to having a blog which they rarely use. By posting regular articles on your blog, you
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Do you know how to write a winning Business Plan? Does your Business Plan provide strategy, direction and a roadmap of how you’re going to achieve your business goals? A Business Plan is no longer a bulky bound document that you prepare to secure finance and then use as a doorstop! Today’s Business Plans are
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Does your marketing capture your ideal customers’ attention? Or are you attracting the wrong people? These tips will help you focus your marketing on the right people to get better results. It’s not about you, it’s about THEM I’ve said it before and I’ll say it again… Your marketing is about your customers and what
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Wondering how to write an awesome startup About Us page? Never fear, help is here! Did you know that the About Us page is the second most visited page on most websites? The Home page is no. 1. The content of your About Us page is really important in helping to build your credibility. People
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Do you want to know how to attract premium clients who are willing to pay more? When I ask, “Who is your ideal client?”, a lot of small business owners reply, “Anyone who wants to buy X,” referring to their product or service. In a way, this is true. However if you want to attract
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Do you know what your Unique Selling Proposition is? As a small business owner, have you really thought about what sets your business apart from its competitors? In the crowded, busy and sometimes overwhelming business world, we all need to find a way to stand out from the crowd. When your target customer experiences more
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Want to know how to build trust with your readers – and get them to buy? If you want people to buy from you, they need to first know, like and trust you. A good website will provide enough information for interested readers to get to know and like you, but influencing a reader to
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