Connecting with your ideal clients isn’t always as straightforward as you’d like it to be. The following communication tips will help you craft your message so it’s more likely to attract the attention of those elusive prospective customers! Tip 1: Know your target customers How do we get to know people? We ask questions – and […]
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Are you seen as a thought leader or a business trailblazer in your industry or niche? Or are you happy to be just one of the crowd? Thought leaders are those we recognise as a foremost authority in their area of expertise, whose views are seen as authoritative and influential, making them the go-to person
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Want to know more about writing to engage your readers? Whether you’re writing marketing materials, blog posts or a company profile to promote your business, one of the first things to consider is … Who is your audience? Who will read what you’re writing? While your message may be the most important thing you wish
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Most websites have an About Us page which provides an overview of the business and what it offers, as well as a brief profile of the business owner, founder or CEO. This information is important to your readers, as people often buy or do business with those they know, like and trust. Haven’t you Googled
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Writing blog posts is something many people enjoy, while others just don’t know how to get started and would rather do anything but write a blog post. There are a few blog post mistakes you may wish to avoid. When it’s done well, blogging is a great way to build your profile and be seen
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Did you know that on most websites, the About Us page is the second most visited page – after the Home page? There’s a good reason for this. The majority of readers want to know who is behind the business and find out who they’re dealing with before they’re willing to commit to buying your
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Take the time to educate your customers – it will be worth it! Every buying decision is a choice, whether it’s buying a tube of toothpaste, purchasing a pram for a newborn baby or engaging an architect to design your dream home. Sometimes the choice is made quickly, other times, it takes time to build
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If you’ve been in business for at least a year or more, and you’ve experienced growth and success during that time, there are a few good reasons why you should enter business awards… 1. An opportunity to audit your business The application process itself can be a wonderful opportunity for carrying out a critical analysis
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If you’ve taken the time to identify your target market, you’ll want your marketing message to truly connect with your ideal client.  Whether you’re writing website copy, a blog post, article or advertisement, you must write with your reader in mind if you want to make a connection with them. Here are some tips to
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Looking to stay ahead in small business? Being a business owner can be lots of fun, but it can also be tough. It’s easy to get into a bit of a rut when you just keep on doing what you do, day in day out. If you really want to stay ahead in small business,
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