Powerful story, About Us page, Writing for business, business story, Professional Writer, how to tell your business story, small business marketing, Lyndall Guinery-Smith

Powerful Stories Inspire Your Customers

We all know how important it is to make a connection with customers in business today. Did you know that powerful stories inspire customers?

Smart businesses create brand awareness and influence both prospects and customers by involving them in their story. Think about companies such as Apple computers, Boost Juice or Red Balloon Days … all of these companies have built prominent profiles based on their culture and unique, powerful story. There are thousands more companies who’ve done the same thing in their own industry or marketplace.

Powerful Stories Inspire by:

  • Creating intimacy
  • Establishing relationships
  • Creating a shared experience
  • Providing a sense of connection
  • Communicating your core values

A powerful story can motivate, persuade and inspire your prospects, turning them into customers – and increasing your bottom line. If you wish to influence others, you must have a good story.

What particular chapter of your own business story will your target market best relate to?

For example, imagine you’re a property marketer targeting first-time investors. You might tell your own personal story of how you bought your first property and how you went on to build a portfolio of dozens of investment properties.

Shaping Your Powerful Story

In order to shape your story, you need to be clear on who you are and what your purpose is.

  • What are you passionate about?
  • Why did you go into business?
  • What are your core values?
  • What do you specialise in?
  • What do you, personally, and/or your business stand for?
  • Are you connected with any charity work?
  • What common interest do you have with your customers?

You don’t have to be able to answer every one of the above questions, but answering at least some of them will give you an idea of your own unique story. If you’re unsure about how you can create powerful stories, you may need to work with a friend or coach to discover some answers.

 

Lyndall Guinery-Smith, owner of The Professional WriterHi, I’m Lyndall Guinery-Smith, business owner and chief word wrangler at The Professional Writer. My team and I write content dedicated to attracting and engaging your ideal clients … and improving your bottom line. This includes website content, capability statements, company profiles, team bios, business award nominations, blog post packages and more. We happily work with clients all over Australia. Email us to arrange an obligation-free discussion about your latest project.  

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