Inspire your customers with a powerful story
We all know how important it is to make a connection with customers in business today. Smart businesses create brand awareness and influence both prospects and customers by involving them in their story. Think about companies such as Apple computers, Boost Juice or Red Balloon Days … all have built prominent profiles based on their culture and unique story. There are thousands more companies who’ve done the same thing in their own industry or marketplace.
A powerful story:
- creates intimacy
- establishes relationships
- creates a shared experience
- provides a sense of connection
- communicates your values
A powerful story can motivate, persuade and inspire your prospects, turning them into customers – and increasing your bottom line. If you wish to influence others, you must have a good story.
What particular chapter of your own personal story will your target market best relate to?
For example, if you’re a property marketer targeting first-time investors, you might tell your own personal story of how you bought your first property and how you went on to build a portfolio of dozens of investment properties.
Shaping your story
In order to shape your story, you need to be clear on who you are and what your purpose is.
- What are you passionate about?
- Why did you go into business?
- What are your core values?
- What do you specialise in?
- What do you, personally, and/or your business stand for?
- Are you connected with any charity work?
- What common interest do you have with your customers?
You don’t have to be able to answer every one of the above questions, but answering at least some of them will give you an idea of your own unique story. If you’re unsure, you may need to work with a friend or coach to discover some answers.
Lyndall Guinery-Smith is The Professional Writer. She loves to write copy dedicated to attracting and engaging your customers, and improving your bottom line.
Lyndall has a strong background in Real Estate and is a specialist Property Copywriter. She happily works with clients all around Australia. Email her to arrange an obligation-free discussion about your latest project.