Category: Small Business Marketing

Startup About us page, about us page for startups, Professional Writer, About Us page help

How to write an awesome Startup About Us page

Wondering how to write an awesome startup About Us page? Never fear, help is here! Did you know that the About Us page is the second most visited page on most websites? The Home page is no. 1. The content of your About Us page is really important in helping to build your credibility. People

Read More »
How to attract premium clients, small business marketing, professional writer Australia, Lyndall Guinery-Smith

How to attract premium clients

Do you want to know how to attract premium clients who are willing to pay more? When I ask, “Who is your ideal client?”, a lot of small business owners reply, “Anyone who wants to buy X,” referring to their product or service. In a way, this is true. However if you want to attract

Read More »
Build trust, professional writer, website content, how to get people to buy, small business marketing, Lyndall Guinery-Smith

7 ways to build trust with your readers

Want to know how to build trust with your readers – and get them to buy? If you want people to buy from you, they need to first know, like and trust you. A good website will provide enough information for interested readers to get to know and like you, but influencing a reader to

Read More »
How to work with a professional writer, professional writer australia

How to work with a Professional Writer

Do you want to know how to work with a professional writer? Many small business owners know their business operation intimately and are very good at what they do. However they may not have the skills required to attract and engage new customers… and we all want to attract and engage customers, don’t we? The

Read More »
How to connect with your customers, Professional writer Australia, Lyndall Guinery-Smith

How To Connect With Your Customers

As a small business owner, are you unsure how to connect with your customers? Establishing a strong connection with prospects and existing customers is a vital part of the sales and marketing process. I’m often asked, “What’s the secret to building strong connections with our customers?” The answer is that there are a variety of approaches

Read More »
Company profile, Professional Writer, Company profile writer, company profile template, Professional Writer Australia, Lyndall Guinery-Smith

How to write an Engaging Company Profile

An engaging Company Profile has the power to attract and inspire your potential customers. Have you read your Company Profile lately? Is yours a dry tale which simply recounts your organisation’s history? Do you think it entices readers to buy from you? If you want to attract more customers, your Company Profile needs to detail more than

Read More »
Company profile mistakes to avoid, Company profile tips, How to write a Company profile, Professional Writer

7 Company Profile Mistakes to Avoid

mpany Profile mistakes can easily be avoided with a little planning and attention to detail. Whether you’re writing a fresh Company Profile or updating an existing document, there are a few mistakes which a lot of people are making without realising it. Correcting these mistakes can mean the difference between the reader throwing your profile

Read More »
Generate content, Content ideas, blog post ideas, professional writer

Generate content your readers will love – 5 tips

Not sure how to generate content for your blog posts? Are you one of those small business owners who doesn’t write blog posts or post updates to social media because you’re not sure what to write? Are you one of those small business owners who doesn’t write blog posts or post updates to social media

Read More »
Winning Company profile, professional writer, company profile writer

7 top tips for a winning Company Profile – from a professional writer

Your Company Profile doesn’t have to be a boring document that people don’t read. It can be a vibrant and interesting introduction to your organisation which helps you win more business. The following 7 tips from a professional Company Profile writer can guide you in writing the best possible document, which will help sell your business to your

Read More »
Scroll to Top