If you’ve taken the time to identify your target market, you’ll want your marketing message to truly connect with your ideal client. Whether you’re writing website copy, a blog post, article or advertisement, you must write with your reader in mind if you want to make a connection with them. Here are some tips to
Is your marketing attracting loads of new clients into your business? Would you like to get more engagement from your customers? An Ideal Client Profile may be the answer! Do you actually know who your target market is? If you said “everyone”, you ‘re probably wasting valuable time and money. Instead of trying to market
Looking to stay ahead in small business? Being a business owner can be lots of fun, but it can also be tough. It’s easy to get into a bit of a rut when you just keep on doing what you do, day in day out. If you really want to stay ahead in small business,
Are you wondering how to generate blog post ideas for your business site? If you’re thinking about it from the business owner’s perspective, you’re doing it wrong…. Here’s why. Your blog posts should be all about your customer and how you can add value for them, not just about your business. Blog posts offer the
These 7 simple Company Profile tips may be helpful if you’re struggling with what to include and what to leave out of this important document. The tips are designed for a multi-page Company Profile, such as those used by many business in the construction, cleaning and real estate industries, just to name a few. Following
So, you want to know how to get customers to trust you and your business? Here are the details … As you probably already know, people buy from businesses they know, like and trust. Once they get to know and like your business, you’ll need to understand how to win your customer’s trust. It’s often
So, you want to know how to get customers to like you and your business? Here’s the lowdown… These days, every business should have an online presence, because the first thing a prospective customer does is Google you! The purpose of your company’s website is to introduce your business, your products or services and to
Want to become known online? Attracting prospective customers and getting them to buy from you online can be challenging. The first step in successfully cultivating a great relationship with your customers is to get them to know, like and trust you. This post is the first in a three-part series I will be publishing on
Are you wondering how to create an outstanding Company Profile that will win more business? You’re not alone! It’s a process I’ve often been asked about in my career as a professional writer. You may already have a Company Profile, but perhaps it’s not getting the response you require. Or maybe you’re at the starting
Want to attract more business in the New Year? Yes? How’s your website looking? Will your site help or hinder your business growth? For most people, the first point of contact is Google. Have you tried a web search on your business name? What does your digital footprint say about your business? What do your
