Category: Small Business Marketing

Staff profiles, meet the team, how to write staff profiles, website content, Professional Writer

Staff Profiles – Why your clients need to Meet the Team

Most websites have an About Us page which provides an overview of the business and what it offers, as well as a brief profile of the business owner, founder or CEO. This information is important to your readers, as people often buy or do business with those they know, like and trust. Haven’t you Googled

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Blog post ideas, Blog post mistakes, help writing blog posts, professional writer, Lyndall Guinery-Smith

Are you making these mistakes when writing blog posts?

Writing blog posts is something many people enjoy, while others just don’t know how to get started and would rather do anything but write a blog post. There are a few blog post mistakes you may wish to avoid. When it’s done well, blogging is a great way to build your profile and be seen

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About Us page, How to write an About Us page, help writing About Us page, Professional Writer, About Us page tips

How your About Us Page can help win business

Did you know that on most websites, the About Us page is the second most visited page – after the Home page? There’s a good reason for this. The majority of readers want to know who is behind the business and find out who they’re dealing with before they’re willing to commit to buying your

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How to use website content to generate sales, web content, professional writer for web content

10 ways your website content can generate sales

Your website content has the power to make sales. Yes indeed, it does! Did you know that up to 75% of a new customer’s buying decision is already made by the time you speak with them or interact with them? The customer’s perception of your business, which is most often based on either word-of-mouth or

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Educate your customers, small business marketing, engage customers, the professional writer

Educate your customers and inspire them to buy from you

Take the time to educate your customers – it will be worth it! Every buying decision is a choice, whether it’s buying a tube of toothpaste, purchasing a pram for a newborn baby or engaging an architect to design your dream home. Sometimes the choice is made quickly, other times, it takes time to build

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winning business awards, how to write a business award application, how to win a business award, professional writer, help writing award application, business award writer, business award application writer

Winning Business Awards – Top Professional Tips

There’s no doubt that winning business awards can do wonders for your business. Winning can boost morale amongst yourself and your employees – plus it can be fabulous for publicity, brand awareness and your profile. There’s a range of reasons you should enter. A lot of businesses have the capacity to win an award. However,

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enter business awards, why you should enter business awards, help with business award application, professional writer, business award nomination writer

7 Awesome Reasons to Enter Business Awards

If you’ve been in business for at least a year or more, and you’ve experienced growth and success during that time, there are a few good reasons why you should enter business awards… 1. An opportunity to audit your business The application process itself can be a wonderful opportunity for carrying out a critical analysis

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Networking, How to grow your business through networking, networking for success, networking to win, professional writer, Lyndall Guinery-Smith

Networking tips to help grow your business

Succeeding at business networking has proven a successful tool in growing my business. I’ve found networking to be much more effective than any advertising I’ve done, and have secured many lucrative contracts through people I’ve met at networking events. Australia’s networking queen, Robyn Henderson of Networking to Win says, “Not only is networking an essential

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How to connect with your ideal client, small business marketing, marketing, professional writer, Professional writer, small business marketing, Lyndall Guinery-Smith

11 ways to connect with your ideal client

If you’ve taken the time to identify your target market, you’ll want your marketing message to truly connect with your ideal client.  Whether you’re writing website copy, a blog post, article or advertisement, you must write with your reader in mind if you want to make a connection with them. Here are some tips to

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Ideal Client Profile, Create an ideal customer profile, client avatars, small business marketing tips, professional writer, small business marketing, Lyndall Guinery-Smith

How to create an Ideal Client Profile

Is your marketing attracting loads of new clients into your business? Would you like to get more engagement from your customers? An Ideal Client Profile may be the answer! Do you actually know who your target market is? If you said “everyone”, you ‘re probably wasting valuable time and money. Instead of trying to market

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