Are you happy to blend in with other similar businesses or would you prefer to stand out from your competition? You want to stand out, you say?! But how….? By tapping into the power of business storytelling. Stories have the power to captivate, engage and connect with the reader. They can often move us to
Have you read your own website content lately? Can you confidently say your business has an authentic About Us page… One which truly represents your business and engages your potential clients? Does your content clearly show the outcomes you achieve for your clients? Hold on a minute … isn’t the About Us page all about
When did you last update your website content? Was it last year? Or when the website was set up? At the start of a new year, we often think about goal-setting, new beginnings, updates and upgrades in all aspects of our business. That’s why now is the ideal time to refresh or update your website
If you want to boost the profile of your business, there’s nothing like winning or being shortlisted as a finalist in a prestigious business award. To achieve this, you’ll first need to decide which 2021 Australian Business Awards you wish to enter. Whether you’re new to business or more established, there’s an award and category
When it comes to Australian capability statements, many business owners are surprised to learn how these documents can help to land a raft of new and bigger clients. A professionally written capability statement (basically a company profile on steroids!), can be just the “foot in the door” you need to secure more business and increase
Growing your online audience is difficult in today’s digital world. But one simple and cost-effective way to market your products or services is by blogging for business. Did you know that up to 72% of online marketers describe consistent content creation as their most effective SEO tactic? And it’s no secret that good SEO generates more site
Which Business Awards will you enter this year? Want to explore a new way to make your business stand out this year? Entering a business awards program is a great way to: Be recognised for your efforts Showcase your business innovation and Acknowledge the success you and your team have achieved Becoming an awards finalist
Knowing the core values of your business determines the culture of your workplace and helps you attract your ideal customers
When you decide to enter a business award, naturally you want to win. To achieve this goal, you need to have what it takes to win – including writing a winning business award entry. Following are a few tips designed to help you through the process towards holding up that coveted trophy! Tip 1: Register
Want to know more about writing to engage your readers? Whether you’re writing marketing materials, blog posts or a company profile to promote your business, one of the first things to consider is … Who is your audience? Who will read what you’re writing? While your message may be the most important thing you wish
