Category: Small Business Marketing

Australian capabilty statements, how to write a capability statement, professional writer

Australian Capability Statements – Grow Your Business

When it comes to Australian capability statements, many business owners are surprised to learn how these documents can help to land a raft of new and bigger clients. A professionally written capability statement (basically a company profile on steroids!), can be just the “foot in the door” you need to secure more business and increase

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Blogging tips, business blogging, boost your website ranking, professional writer

Blogging for Business Growth – 9 Expert Tips

Growing your online audience is difficult in today’s digital world. But one simple and cost-effective way to market your products or services is by blogging for business.  Did you know that up to 72% of online marketers describe consistent content creation as their most effective SEO tactic? And it’s no secret that good SEO generates more site

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business awards for Australian businesses, professional writer

Business Awards for Australian Business Owners

Which Business Awards will you enter this year? Want to explore a new way to make your business stand out this year? Entering a business awards program is a great way to: Be recognised for your efforts Showcase your business innovation and Acknowledge the success you and your team have achieved Becoming an awards finalist

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Winning a business award, business award tips, professional awards writer

Winning a business award – 9 professional tips

When you decide to enter a business award, naturally you want to win. To achieve this goal, you need to have what it takes to win – including writing a winning business award entry. Following are a few tips designed to help you through the process towards holding up that coveted trophy! Tip 1: Register

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Write an engaging blog post, write to engage readers, professional business writer, professional writer, write to impress clients

How to Write to Engage your Readers

Want to know more about writing to engage your readers? Whether you’re writing marketing materials, blog posts or a company profile to promote your business, one of the first things to consider is … Who is your audience? Who will read what you’re writing? While your message may be the most important thing you wish

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Staff profiles, meet the team, how to write staff profiles, website content, Professional Writer

Staff Profiles – Why your clients need to Meet the Team

Most websites have an About Us page which provides an overview of the business and what it offers, as well as a brief profile of the business owner, founder or CEO. This information is important to your readers, as people often buy or do business with those they know, like and trust. Haven’t you Googled

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Blog post ideas, Blog post mistakes, help writing blog posts, professional writer, Lyndall Guinery-Smith

Are you making these mistakes when writing blog posts?

Writing blog posts is something many people enjoy, while others just don’t know how to get started and would rather do anything but write a blog post. There are a few blog post mistakes you may wish to avoid. When it’s done well, blogging is a great way to build your profile and be seen

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About Us page, How to write an About Us page, help writing About Us page, Professional Writer, About Us page tips

How your About Us Page can help win business

Did you know that on most websites, the About Us page is the second most visited page – after the Home page? There’s a good reason for this. The majority of readers want to know who is behind the business and find out who they’re dealing with before they’re willing to commit to buying your

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How to use website content to generate sales, web content, professional writer for web content

10 ways your website content can generate sales

Your website content has the power to make sales. Yes indeed, it does! Did you know that up to 75% of a new customer’s buying decision is already made by the time you speak with them or interact with them? The customer’s perception of your business, which is most often based on either word-of-mouth or

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