So, you want to know how to get customers to like you and your business? Here’s the lowdown…
These days, every business should have an online presence, because the first thing a prospective customer does is Google you! The purpose of your company’s website is to introduce your business, your products or services and to influence prospects to know, like and trust you … then they will be more likely to buy from you. This process can be somewhat challenging – but don’t worry, this post is here to help you!
This is the second article in a three-part series which will help you boost your “Know, like and trust factor”.
Once your prospective customers or current customers have found you online, your site’s content provides the opportunity to get to know all about you. It should also influence readers or prospective customers to like you and your business. I’m not just talking Social Media “likes” here, I’m talking about your prospects having an affection for you and/or your business. People buy from those they know, like and trust.
Here are 7 tips to get customers to LIKE you and your business:
Be human, be real, be authentic
This is the most important part of building a positive relationship with prospective customers. Treat people the way you’d like to be treated. Be nice! Most people can spot a fake, and that just turns them off, causing them to click away faster than lightning, so make sure everything you post or write online is what you’d say to your customers face-to-face. Don’t try to copy what others are doing if it doesn’t portray the true essence of your own brand identity.
Tell your story
Take the time to explain how your business started, where you’ve come from, and where you’re headed. This will help you build rapport with readers and lay the foundations for a relationship of trust. The About Us page is the second most clicked page on most sites, after the Home Page. It’s important to fill your About Us page with your story, telling it in a succinct yet interesting way that demonstrates your passion. Be sure to include photos of your premises and/or team members where appropriate.
Most people like to know the face behind the name. Use photos to show who you are and portray a friendly and approachable image. Use video to allow people to get to know you better, and to demonstrate your products, services and expertise.
Ask questions and deliver answers to your customers as a great way to build rapport with them. Always aim to add value. Social media can be a brilliant way to interact with prospects and answer their queries in a helpful and polite manner.
Contribute to the conversation
Share content and promote other people, then they will be more likely to share yours. Sharing also helps promote your profile and expertise.
Show your genuine appreciation
Monitor your online accounts. Responding to comments and thanking those who share your posts also goes a long way towards influencing people to like your business. If a prospect takes the time to comment on your post or ask a question, this offers you the opportunity to start a relationship with them. If you don’t respond to comments, the customer may feel that you are simply disinterested in them and their business.
Nobody likes to be sold to, particularly straight up. Focus on providing value to build relationships before asking for a sale online. We are less likely to commit to buying from someone we don’t know, so take your time building rapport first and earn the right to ask for the sale. Remember that social media is SOCIAL, not selling media!!
Sure, everyone likes to know if you’re offering discounts or a special promotion, but please don’t spam your prospects with constant BUY! BUY! BUY! messages.
I’ve seen a variety of ratios, which are either 80/20 or 90/10. This means 90% of your content and posts should be adding value and sharing knowledge, with only 10% of content asking prospects to buy. If you’re clever (or you have a good writer!), your posts will clearly demonstrate the value of your product or service so that people will be lining up to buy as soon as they finish reading your post.
These are just a few tips to get you to help you get customers to like you and your business. The next post in this series will explore “How to build trust online”.
Hi, I’m Lyndall Guinery-Smith, The Professional Writer. I have a strong background in small business management and helping businesses to build their “Know, like and trust” factor.
I love to write copy dedicated to attracting and engaging your clients, and improving your bottom line, and I happily work with clients all around Australia. Email me to arrange an obligation-free discussion about your latest project.