Now that I’ve got your attention … let’s find out how you can attract more business with a targeted article or press release.
If you’re thinking of writing an article or press release about your business, you’re going to need a good story angle if you’d like your story published. Here are some suggestions:
- Does your business help customers save time or money?
- Do you help people plan for a family holiday or a better future?
- Do you have a link to a current news story?
- Is your business organic or green? (very topical and popular)
- Did you business come to life out of a significant event in your life or someone else’s?
- Do you have a celebrity customer?
Once you’ve settled on a story angle, you need to carefully consider your target market. A lot of business owners consider “everyone” to be their target market, but you really need to think about who your ideal customer is – perhaps its the person who spends often and regularly, then refers their family and friends to you. Think about your ideal customer’s specific needs. Are they young mothers or mature women? Do you work with people who are conscious of the environment or those who are interested in development? What ever their interests are, your article needs to connect with them and address their needs.
Now think about the publications your ideal customer reads or watches. You need to know whether they are reading so that you can target those particular websites or print publications with your article. Depending on your audience, you may also need to think about the tone of the language used in the article.
Targeting your article to the right audience is vital if you want your article published, read by customers and the final outcome … to bring more customers into your business.
Lyndall Guinery-Smith is The Professional Writer. She loves to write copy dedicated to attracting and engaging your customers, and improving your bottom line.
Lyndall has a strong background in Real Estate and is a specialist Property Copywriter. She happily works with clients all round Australia. Email her to arrange an obligation-free discussion about your latest project.