Why should you hire a professional writer to help with your marketing?

A professional copywriter can help you engage and connect with your ideal clients, and win more business! Read on to find out how …

1. A fresh approach to your marketing

Do you feel your marketing has become clichéd? Tired? Outdated? A professional writer can use their marketing expertise to offer a fresh approach, with newer, snazzier text which really turns heads and wins you more business.

Also, your copy should always be written with the reader in mind. This can be challenging for business owners. A professional writer can view your business from the reader’s perspective.

2. Help to develop ideas

Before we start writing, a professional writer will first ask questions – and listen to the answers – to provide you with valuable input regarding your ideas and/or marketing strategy. This provides clarity for both yourself and the writer, ensuring the best possible outcome for you.

3. Work with a specialist

As a professional writer, I focus on one thing – writing. A professional copywriter is trained to ask questions, research our topic and write quality copy which will attract the attention of your customers. It’s what we do all day long, so we’re pretty good at it. By working in collaboration with your specilaist writer, you’re more likely to achieve the desired outcomes on your project.

4. Ability to see the client’s perspective

Your marketing materials MUST be written with your reader in mind. When you work in your business every day, you know it so very well, but it can be difficult to see things from the perspective of a new or potential client. A professional copywriter has the ability to step back and see things you may not see because you are simply too close to the topic.

For example: Are there questions which prospective clients often ask you? Do you have a FAQ page on your website which could address these issues? Or could you use the answers to those questions to help develop copy for your website?

5. Clearly identify and target your intended audience

Tapping into our marketing expertise, writing skills and specialist training, we can identify and target your specific audience. A powerful message can be written specifically targeting a particular market segment or various segments.

6. Ability to see what’s missing

A professional copywriter can suggest relevant content and identify any missing material, or perhaps see that the order of presentation needs to be changed. Our goal is to make your business shine brightly. We also have the ability to step back and analyse the flow of information across your website or marketing materials, to check the readers’ experience and perception of your business.

7. Saves you time

What is your time worth? Isn’t your time better spent doing what you do best? If you’re busy working in your business, you often don’t have the time to write marketing materials. A professional copywriter can take care of that for you. We can get the project started and keep things moving along, assisting you to complete marketing projects which may otherwise remain incomplete. It’s a collaborative effort.

8. Go ahead – use our skills and knowledge to your advantage

So, you’re not great at writing, or you have trouble writing about yourself? That’s completely fine – we’re here to help. A professional writer has the skills and knowledge to write copy which will attract, inspire and engage your customers, bringing you more business.

9. We help you project a consistent and more professional image

Do you find your various pieces of marketing material and your website simply don’t gel? A professional writer can assist you by writing copy which presents a professional and consistent image across all mediums. This may include a business mission statement, slogan or motto, as well as copy for your website, company Profile, advertising and marketing materials.


Are you ready to hire a professional writer to help with your marketing – email me now.