Services ‘Easy reading is damned hard writing.’ Nathaniel Hawthorne

Services

Following is a brief outline of the services offered by The Professional Writer. We can assist with any type of business writing, as well as books or any other non-fiction project. We also offer a copy editing service for documents you have already prepared.

Please feel free to email or call to discuss your requirements.

Articles and Editorials

Research shows that more people will read a well-written editorial or article than a paid advertisement. An article in a trade journal or other newspaper or magazine portrays you as a subject matter expert, giving you and your organisation instant credibility.

HINT: If you are placing paid display advertising in any publication, always ask whether editorial space is available.

Business Proposals

A business proposal is one method of outlining why your organisation is the best for the job, and may form part of a tender document. A professionally-presented business proposal can be instrumental in landing a large contract or project.

Business Reports

When it comes to business report writing, you (or someone in your organisation) are probably the subject matter expert. You may wish to present the information in a fresh, concise manner, but lack the time to re-work the material.

The Professional Writer can take your notes or drafts and streamline them into easy-to-read, professional reports.

Corporate Profiles

A corporate profile introduces your organisation and its products and services to potential clients. When presented well, this type of document can set your organisation apart from its competitors.

In your corporate profile, you may wish to outline your products and/or services, introduce executives and key staff members, define your unique selling proposition (USP), and/or promote your website.

E-Newsletters

Do you maintain regular contact with your customers via e-mail – or do you simply run out of time? With a minimum of fuss, The Professional Writer can co-ordinate a regular e-newsletter for your organisation.

Information Booklets

A booklet is able to explain comprehensive information to both current and potential clients about your products and/or services. Making such detailed information available for public viewing answers most customers’ questions and portrays your organisation as co-operative and approachable.

Instruction Manuals

Where do you look for information when trouble strikes? The manual! Unfortunately, many people only turn to these documents once a problem arises.

However, when they are well-written, manuals can be simple, straightforward documents with information which is easy-to-read and understand. User manuals can be instructional, procedural, or induction, amongst other types. Not all manuals are used as doorstops or left to collect dust in the back of the bookcase! If it is important that your manuals are read and understood, contact the Professional Writer for assistance.

Marketing Materials

This includes advertising copy, brochures, signage and anything else you may need written or edited. The Professional Writer specialises in writing quality copy for all your marketing requirements.

Newsletters

Newsletters are a very powerful marketing tool, whether they are produced in print or web-based. It is more cost effective and simpler to entice your existing customers to return to you than it is to lure a new customer.

Building a database of mail or email address can be an invaluable means of making regular contact with past customers, and perhaps turn them into regular clients! A newsletter is a non-intrusive way to make regular contact with your customers. You can inform your clients of important information such as product or service updates, address changes or new staff members in this way.

Press Releases

A press release alerts the media to your news and events. More often than not, publications will give coverage to new products, services, or special events at your company, if they are of general interest to their readers. The Professionals Writer can assist in preparing information in a way which is most likely to appeal to the press.

Website Content

Are you getting the most out of your website? The content of your site is vital for search engine optimisation (SEO), which is the lifeblood of the vast majority of websites.

The Professional Writer can work with you to design short, sharp paragraphs incorporating the vital keywords which will jump your site into the high rankings – bringing you more customers to enhance your bottom line.

‘I write when I’m inspired, and I see to it that I’m inspired at nine o’clock every morning.’
Peter de Vries