About Lyndall Guinery-Smith, The Professional Writer

Mission 

To consistently deliver excellent marketing communications which facilitate business growth and enhanced profits for my clients.

Core Values

As The Professional Writer, the following values are at the core of everything I do:-

  • Honesty and integrity – As it’s my aim to create a strong and successful working relationship with you by building trust. I’m committed to upholding the highest professional standards and I’ll communicate in an honest, open and fair manner at all times.
  • Mutual respect – I treat all clients and strategic partners with the utmost respect, and trust that I’ll enjoy your respect in return. 
  • Passion – I love what I do and am committed to providing the best possible outcomes for you at all times.
  • Work ethic – I pride myself in going above and beyond to create loyalty, one client at a time. In fact, my business is based on referrals from happy clients.  I’m also proud to say that I’ve never missed a deadline!
  • A friendly approach – I’m down-to-earth and approachable. I have a no-BS attitude and prefer to deal with those who think the same way. I work from home, and don’t pretend to have a fancy corporate office, which keeps my overheads (and yours) low.
  • Excellence – I take pride in my work and I’m dedicated to delivering excellence in my services. I undertake regular ongoing education and continually innovate to ensure you receive only the best quality outcomes – delivered on time and on budget.
  • Balance – I strive to have some semblance of balance between my family, health, spirituality and work.

Experience

I’ve been a professional writer for more than10 years. During this time, I’ve developed strong writing experience through crafting a diverse range of materials from books to magazine articles, procedures manuals to training programs, web copy to newsletters. I’ve covered areas such as small business marketing, business communications, personal development and customer service, to name just a few.

I specialise in small business marketing solutions because I love small business. I’ve been involved in the small business sector for over 25 years. During this time, I’ve owned several small businesses myself, as well being a manager for a range of other businesses. I understand the unique concerns of small business operators.

In recent years, I’ve achieved the following:-

  • Attained a Graduate Diploma in Management
  • Ran my own antique shop for several years, which led to writing ‘My Grandmother had one of those: a guide to identifying, collecting and protecting Australian furniture 1900-1940’, published by Harper Collins.
  • Acted as a mentor in Women in Business Mentor Program
  • Worked with small business, medium-sized enterprises and large corporations
  • Member of Queensland Writer’s Centre
  • Member of Northern River’s Writer’s Centre
  • Developed a special interest in small business marketing & customer service

‘I’ve learned that the only way you are going to get anywhere in life is to work hard at it. Whether you’re a musician, a writer, an athlete or a businessman, there’s no getting around it. If you do, you’ll win – if you don’t, you won’t!’  Bruce Jenner