Hi – here’s a little about me …
I’m Lyndall Guinery-Smith. As The Professional Writer, I help businesses to stand out and attract both clients and business opportunities through crafting well-written business communications.
I work from my home office in Tweed Heads, Northern New South Wales, Australia, where I’ve lived for the past 20 years, having made a sea-change from Sydney all those years ago. I love the seaside lifestyle and enjoy daily beach walks, which is a great way to exercise off all the chocolate I eat! I buy way too many books, play around with amateur photography and just love fresh flowers.
Sometimes it’s hard to write about yourself or your business
If you tend to look down at the ground and shuffle uncomfortably when you’re asked to say something about yourself or your business, you’re not alone! A lot of people simply aren’t comfortable talking about themselves – especially the good stuff. But if you’re passionate and you love what you do, you want the world to know about it – right?
To successfully harness the power of word-of-mouth marketing, you need to have something worth talking about, something that will make your audience stop and listen.
When your story is relevant, it has the power to connect with and engage your customers, to build your brand and to grow your business.
If you want to stand out, be memorable and increase your credibility, do it the easy way and contact me now for a chat. I can write the story of your business, then you can tell it on your About Us page, web bio or article.
PLEASE NOTE: All copy is original and crafted specifically for your business. I do not cut corners by copy/pasting from other sites or plagiarise any other company’s marketing material.
My Mission
To assist in the growth of your business and improve your bottom line by delivering excellent marketing copy and communications – both on time and within budget.
My Core Values
As The Professional Writer, the following values are at the core of everything I do:-
- Honesty and integrity – As it’s my aim to create a strong and successful working relationship with you by building trust. I’m committed to upholding the highest professional standards and I’ll communicate in an honest, open and fair manner at all times.
- Expect mutual respect – I treat all clients and strategic partners with the utmost respect, and trust that I’ll enjoy your respect in return.
- Passion – I love what I do and am committed to providing the best possible outcomes for you at all times.
- Work ethic – I pride myself in going above and beyond to create loyalty, one client at a time. In fact, my business is based on referrals from happy clients. I’d also proud to say that I’ve never missed a deadline!
- A friendly approach – I’m down-to-earth and approachable. I have a no-BS attitude and prefer to deal with those who think the same way. I work from home, and don’t pretend to have a fancy corporate office, which keeps my overheads (and yours) low.
- Excellence – I take pride in my work and I’m dedicated to delivering excellence in my services. I undertake regular ongoing education and continually innovate to ensure you receive only the best quality outcomes – delivered on time and on budget.
- Balance – I strive to have some semblance of balance between my family, health, spirituality and work. I am Mum to two young children, so it’s great to have a flexible job.
My ‘Back Story’
It all started when …
You could say I was born into storytelling. My Dad was a master of the story. Coming from an Italian background, his hands told as much of the story as his words did.
Under his guidance, I ‘published’ my first hand-written book at age 8, complete with pencil illustrations and lots of crossing out (there were no word processors or liquid paper in those days!).
Fast Forward to my working life
My favourite part of being an Office Manager was writing newsletters and reports – OK, so I’m a bit of a geek! When I completed the Graduate Diploma of Business, marketing was my favourite subject, as it called on my writing skills – yes, I’m definitely a geek, but in a good way!.
A few years later, I had a career change and followed my passion for Antiques and Old Wares to open a shop (it was the early 90’s and this stuff was REALLY popular!). Again, I enjoyed sending out regular newsletters to my customers – some of them even told me they were keeping my newsletters as a reference on how to restore their old furniture! Ding ding – what a great idea for a book!
In 1997, my first book titled, ‘My Grandmother had one of those: a guide to identifying, collecting and protecting Australian furniture 1900-1940’, was published by real-life publishers Harper Collins – Woohoo!
The next chapter
A couple of years later, in 1998, I combined my now comprehensive writing skills and business experience, to set up a The Professional Writer. Since then, I’ve written for government departments, multi-national corporations and small business owners.
Smart business people hire me for my copywriting skills – saving them precious time and effort. I write web pages, biographies, magazine articles, eBooks, procedures manuals, training programs, newsletters, marketing copy, personal profiles and company profiles… and just about any other business communication you may need.
I now specialise in small business marketing solutions because, quite simply, I love small business. I understand the unique concerns of small business operators, as I’ve been involved in this sector for over 25 years, having owned two small businesses myself and also managed several others.
